Brand Marketing: Is it still important in the 21st Century?

Answering whether brand marketing is still important in the 21st century or not really depends on a company’s or individual’s focus. In short, yes, brand marketing is important but to understand the complexity of the question, let’s look at a few other questions that define the worth of brand marketing in the 21st century.

Does the individual want to make money or be famous? A lot of entrepreneurs really just need and want to make an income. Having a brand is the furthest idea from their minds. Plus, brand marketing is a lot work especially if your service is regional. A plumber doesn’t really care whether someone knows his name 300 miles away from where he lives and conducts business. The basic necessity of earning a wage makes brand marketing unimportant but there are still plenty of people who dream of reaching higher heights which makes it undoubtedly vital.

Brand marketing creates a legacy for one’s heirs and pushes the business into perpetuity. For those individuals who have children and grandchildren to support, successful brand marketing is the key to ensuring the life of the business or product. The brand may become very lucrative and even after the creator or founder is gone, it may continue to support other family members.

Brand marketing can mean a lot of money if bought out. When a product or service develops an identity or personality of its own, it is worth much more as a brand, then when someone is just selling a business that depends solely on herself. If you own a design agency and you create all the designs for clients, you could sell your client list, but the business is not worth much without you. But as a brand, it has intangible value which can be quite appealing to a potential buyer. Even having the license to a brand is profitable.

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