Branding Books

This is a shortlist of branding (and personal branding) books I feel you should read if you’re serious about branding. It’s a serious chunk of reading – but well worth it!

General Branding

Alina Wheeler – Designing Brand Identity: An Essential Guide for the Whole Branding Team designing brand identity
Marty Neumeier – The Brand Gap: Expanded Edition brand gap
Marty Neumeier – Zag: The Number One Strategy of High-Performance Brands ZAG
Allen P. Adamson – BrandSimple: How the Best Brands Keep it Simple and Succeed brandsimple
Alice Tybout (Editor) – Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management kellog on branding
Brian D. Till & Donna Heckler – The Truth About Creating Brands People Love
Adam Morgan - Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
Ian Cocoran – The Art of Digital Branding Art of Digital Branding
John Davis – The Olympic Games Effect: How Sports Marketing Builds Strong Brands The Olympic Games Effect: How Sports Marketing Builds Strong Brands
Alex Wipperfurth – Brand Hijack: Marketing Without Marketing Brand Hijack: Marketing Without Marketing
B. Loken (Editor), R. Ahluwalia (Editor) & M. Houston (Editor) – Brands and Brand Management: Contemporary Research Perspectives Brands and Brand Management: Contemporary Research Perspectives

Personal Branding

Gary Vaynerchuk – Crush It!: Why NOW Is the Time to Cash In on Your Passion Crush It!: Why NOW Is the Time to Cash In on Your Passion
Kaplan Mobray – The 10Ks of Personal Branding: Create a Better You The 10Ks of Personal Branding: Create a Better You
Simon Vetter – Stand Out! Branding Strategies for Business Professionals Stand Out! Branding Strategies for Business Professionals
Dan Schawbel – Me 2.0: Build a Powerful Brand to Achieve Career Success Me 2.0: Build a Powerful Brand to Achieve Career Success
William Arruda & Kirsten Dixson – Career Distinction: Stand Out by Building Your Brand Career Distinction: Stand Out by Building Your Brand
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